The iPhone drops to 99 U.S. dollars
The news is that they do discuss and, especially, are angry the most faithful fans who have to queue for hours to be sure not to miss the object of desire most coveted: the iPhone. The news is very likely that the jewel in the coming months will be sold at discounted prices, but much lower
There is talk even of only 99 U.S. dollars for the 8GB version and 199 dollars for those from 16GB. In European currency yesterday evening the two iPhone would cost 77.4 euros for the 8GB and 156 euros from the 16GB.
It is the second time that Steve Jobs used to discount the iPhone. The first time there was an uprising of customers imbufaliti and the head of Apple was forced to send to all those who had paid the full price a jewel a coupon of 100 U.S. dollars to be spent in subsequent purchases.
This time will not go so even if they are spent only 3 months and 20 days since the launch of the product. But repay $ 100 all 6.5 million customers would be prepared to pay 650 million dollars, a figure unprecedented for Steve Jobs. Which instead plays all its cards to climb the top producers.
In hand has two axes: a new preparation with iPhone in perhaps 32GB of memory, removable battery, camera and more efficient display plus the one hand and a liquidity even higher than reported by Microsoft on the other, in order to allow the figures point crazy spins the world rankings, and perhaps on new projects as of today that are NETBOOK trend (above right here in two concept attributed to the designer of Apple)
The particular richness of cash contained in the coffers of Apple was discovered by comparing the quarterly figures of two companies: Microsoft has declared cash or short-term investments to 20.7 billion dollars against 24.5 billion for Apple.
The figure even if it is not incredibly significant. It should be considered that if in some areas Microsoft is definitely in surplus (thanks to the licensing of Windows and Office) for others is negative and a lot Redmond invest in new technologies and companies.
A so great availability of cash, however, is a tangible sign of the Cupertino Affairs to go well and perhaps indicates a change in the market that is beginning to see the Mac with renewed interest. And Steve Jobs takes this opportunity to ride the wave. The opportunity to invest in research and innovation without resorting to loans in this period is not a detail and could be the trump card for the first to innovate its products, further distance competitors.
