Amazon uses the iPhone to attract clients “brick and mortar”
Amazon joins the community of sites with their applications for the iPhone through the Apple Store App. Naturally, one can consult the catalog of the site and make purchases directly via mobile. But the new iPhone application pioneer group of e-commerce service offers original.
Remembers called Amazon, it allows holders of iPhone and iPod Touch to take a picture of the desired product, and send it to Amazon, which takes care “within 24 hours” to find the product on its site.
The aim of this service qualified “to experimental” is to encourage people to buy online rather than in the real world. A team at Amazon is responsible for identifying products photographed and their correspondence with the products available on Amazon.
Bypass purchases in the “real world”
This is not the first attempt in the Amazon area. The company had already innvové with “TextBuyIt” launched last April. This messaging service offered the possibility of sending an SMS to Amazon with the product name or keyword, and the site responded with offers and prices.
And in August, Amazon launched Universal Wish List, a service that keeps the same area records its privileged products found on the Web. Useful in these times of festivals …
